Dudi DigitalGoogle ads
Google ads
for business.
On Facebook, you reach the customer. On Google, the customer is looking for you. I build a campaign that shows your business the moment someone types what you sell, and tracks every call, message and form it brings in.
from $1,500
Where you show up
- Search
- An ad at the top of the results, for people searching right now for exactly your service. As close to buying as it gets.
- YouTube
- A video before the videos your audience watches, and in Shorts, using the same videos I make for social.
- Performance Max
- One campaign across Search, YouTube, Gmail, Maps and websites, where Google’s AI looks for the people most likely to reach out.
What’s included
Keyword research
What your customers actually type, how many people search, and what a click costs. The budget goes to the words that bring leads.
Negative keywords
Blocking irrelevant searches, like “free” or “jobs”, so the budget only goes to customers.
Ads that answer the search
Headlines and descriptions that speak to exactly what was searched, with a phone number, links and extra info under the ad.
Lead tracking
Calls, messages and forms are tracked, so Google optimizes for leads and not just clicks.
A matching landing page
A good ad that leads to a weak page burns money. If needed, I build a landing page that matches the ad.
Google or Facebook?
- Google captures demand
- People searching already know what they want. The campaign shows you at the moment of decision.
- Facebook creates demand
- It reaches people who haven’t searched yet, and shows them something they didn’t know they needed.
- Strongest together
- Someone who saw you on Instagram and later searches for you on Google finds you there. For most businesses, the combination works best.
- Where to start
- It depends on what you sell. A service people search for when they need it, like a plumber or a lawyer, starts on Google. A product people can see starts on social. About Facebook and Instagram ads
What’s changed at Google
- AI answers
- Google shows more and more AI answers at the top of search. A campaign that covers the right searches, and a site with a clear structure, keep you in the picture.
- Smart automation
- Performance Max and Google’s newer tools expand the searches your ad shows for on their own. They’re powerful when tracking is right, and wasteful when it isn’t.
- Short video
- YouTube Shorts is open to advertisers, and the same video that works on Instagram can work there too.
How it works
Research
We check what people search for in your field, how much, and what a click costs, and decide where to start.
Setup
Campaign, ads, negative keywords and lead tracking. A landing page too, if needed.
Optimization
In the first weeks I go through the searches that brought clicks, block what isn’t relevant and push what brings leads.
Ongoing
Close monitoring, new ads and scaling what works.
Why work with me
Over ten years in advertising, on Google and on social. When the same person runs both channels, the offer, the ads and the site all say the same thing.
I go through the searches that brought clicks myself, because that’s where money gets lost. And you deal directly with me, no middlemen.
What it costs
from $1,500
A month, or 20% of the ad budget, whichever is higher. Already running Facebook and Instagram with me? Google adds from $400 a month. The ad budget is paid directly to Google. Month to month, no contract. For businesses with several locations or large budgets: a quote based on scope.
Full pricingQuestions people ask
How much does a click on Google cost?
It depends on the field. In competitive industries a click can cost tens of dollars, in others a dollar or two. In the keyword research I show you the numbers before we start.
How fast does it work?
Search ads can bring leads on day one. Optimization continues through the first weeks.
Do I need a website to advertise on Google?
It’s highly recommended. Search campaigns work best with a page that matches the ad. Don’t have one? I build them.
What’s the difference between ads and SEO?
Ads bring visitors right away, and you pay for each click. SEO takes time, and you don’t pay per click. Most businesses need both.
How much does management cost?
From $1,500 a month or 20% of the ad budget, whichever is higher. On top of Facebook and Instagram, Google adds from $400 a month.
Is there a contract?
No. Month to month.